At Finch, our goal is simple: to make daily self-care something you actually want to do — not something that feels like a chore.
We know that building healthy habits can be hard. Life gets busy, priorities shift, and it’s easy to put yourself last. That’s why Finch was created: to be a gentle, encouraging companion that helps you take small steps every day toward a more supported, balanced version of yourself.
Here’s how we make that happen:
🌱 Helping You Start Strong
Everyone’s self-care journey looks different. Some people know exactly what they want to work on. Others feel overwhelmed or unsure where to begin — and that’s okay.
Finch is designed to meet you where you’re at. From the moment you start, we help you set up your app in a way that reflects your goals and needs. Whether that’s through choosing a self-care area to focus on or selecting beginner-friendly goals, our onboarding is all about helping you get started with confidence and clarity.
✅ Making Progress Feel Achievable
Self-care isn’t about big, dramatic changes. It’s about the small things you do each day that add up over time — drinking water, going for a walk, journaling your thoughts, texting a friend.
Finch helps you turn those actions into habits by making them feel rewarding. We use streaks, gentle reminders, and mini-goals to help you stay motivated. And when things feel tough, your birb is always there to cheer you on.
🐦 Your Birb: A Companion That Grows With You
One of the most special parts of Finch is your birb — a customizable, lovable companion who grows as you grow.
Taking care of your birb goes hand-in-hand with taking care of yourself. The stronger your habits, the stronger your bond becomes. Whether it’s going on adventures together, unlocking new outfits, or earning rainbow stones, your birb makes self-care feel less lonely and a lot more fun.
🌳 Building Long-Term Habits (That Stick)
Self-care doesn’t stop after one good day. The real magic is in building consistency over time — and we know that’s often the hardest part.
That’s why Finch is designed to be both structured and flexible. We offer guidance when you need it (like recommending new goals or areas to focus on), while still giving you room to customize your routine. We want you to feel ownership over your self-care journey, with just the right amount of support along the way.
💭 Why It Works
We’ve learned a lot from our community of millions — and what keeps people coming back to Finch isn’t just the progress they see, but the way they feel supported, understood, and celebrated.
Finch combines psychology-backed tools with joyful, game-like experiences to help you stay motivated. And by building an emotional connection to your birb, self-care becomes something that’s not just helpful, but meaningful.
Whether you’re just starting out or returning to strengthen habits you’ve built, Finch is here to walk beside you. One small step at a time.